When Granola Bars Roam Free

Fun with food labeling!


Perhaps it’s because I’m a food scientist or perhaps it’s because I have an odd sense of humor, but I always get a kick out of products labeled “natural.” Let me share the 5 “natural” anomalies that amuse me the most.

Green-Eyed Insight on the Most Unnatural “Natural” Food Products

The FDA’s pseudo-definition of “natural”

The use of “natural” is a joke, and consumers are thankfully starting to catch on (See this message from the False Advertising Industry – “The Natural Effect”). Partially due to consumer interest and partially due to lawsuits that spring up over improper use of “natural” claims, the FDA has been asked repeatedly to define this controversial term. However, the FDA has offered only the following guidance:

From a food science perspective, it is difficult to define a food product that is ‘natural’ because the food has probably been processed and is no longer the…

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